Brand Stroy

In every occasion, clothing that fits flawlessly is essential.

In the vibrant tapestry of fashion, history, and artistry that is the United Kingdom, we strive to provide attire and accessories that cater to every occasion, seamlessly integrating style into daily life. We believe that cultivating one's fashion sense begins at a young age, demanding a deep understanding and a discerning eye.

With over 18 years of excellence, the MODE brand, founded by Eddie Tam, originates from the fashion capital of Hong Kong. Our designs are meticulously tailored to embrace the unique physique and preferences of East Asian individuals.

Alongside our flagship brand, MODE London, we proudly introduce MODE Tuxedo and Urban by MODE, catering to the wedding market and the fashion-forward younger generation, respectively. Our aim is to fulfill the distinctive needs of each individual.

With an unwavering commitment to quality, style, and versatility, our vision is to create a brand that resonates on a personal level. Whether it's an exquisite affair or a casual rendezvous, MODE London is your go-to destination for impeccable clothing and accessories.

Join us on this captivating fashion journey as we embrace the rich cultural heritage, the cutting-edge mindset, and the artistic essence of the United Kingdom. Let MODE London be your fashion compass, elevating your individuality and making every moment a stylish celebration.

  • Eddie Tam, the Image Director and Designer of MODE London, always understands the importance of dressing flawlessly for different occasions.

  • As a model and designer, he appreciates the power of the right clothing to make a lasting impression.

  • That's why, at MODE London, we are passionate about providing attire and accessories that help you present yourself with confidence and style.

  • Edia Chow, the Image Director and Designer of MODE London, has teamed up with Eddie to advance the brand, a journey that has spanned more than 18 years.

  • Edia's expertise lies in marketing, event planning, and business development, while Eddie excels in sales and design.

  • Together, they form a dynamic duo, creating a haven for fashion enthusiasts to find the perfect outfit for any occasion.